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CONCEPT
Even on our busiest days, we want to make choices that feel kind to our bodies—
for ourselves, and for the people we care about.
NaturaVie was created to gently support those everyday intentions.
Around the world, there are so many “little good things”—
simple, approachable foods made with thoughtful ingredients.
Natural, lightly sweet, and comforting in a way that lifts your mood.
We’ve handpicked these small, wholesome treats from overseas and tailored them to fit seamlessly into everyday life in Japan.
A soothing bite during a busy workday.
A mindful snack enjoyed in the soft morning light.
A treat you can feel good about giving to your children.
To make those small daily choices easier, we focus on natural ingredients, free-from options, and gentle nutritional design that feels good for your body.
“Everyday little goodness from around the world.”
NaturaVie is a food brand that brings natural, wholesome moments into your life.
SELECTION PRINCIPLES
Natural
As natural as possible.
We place great importance on good taste while striving to avoid the use of synthetic flavorings, colorings, and preservatives whenever possible, focusing instead on products that highlight the natural qualities of their ingredients.
We aim to offer gentle, easy-to-choose options that fit naturally into everyday life.
Nutrient Enhanced
Adding nourishment to everyday life.
We offer nutrient-rich products made with ingredients such as superfoods, designed to be easily and comfortably incorporated into daily routines.
Our goal is to support a sense of well-being through simple choices that blend seamlessly into everyday living.
PRODUCT LINEUP
NEWS/MEDIA
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